A nonfiction book that explores how ordinary people are using online social networking to locate others who share their interests and kindle face-to-face communication

The development of social networks on the Web touches countless aspects of our everyday lives. With instant access to people of similar mindsets, near or far, we can readily form partnerships with more people and in more ways than ever before. It's now possible to use Internet tools to organize a rally, energize a political campaign, arrange a date, join a support group, or sell a product, as naturally as we use a phone.

Through a series of pertinent case studies and interviews with leading thinkers and doers in this rapidly evolving field, Christian Crumlish uncovers universal themes and lessons learned. He illustrates how we use peer-to-peer technologies - web services, blogs, mobile phone SMS, and more - to accomplish widespread goals. He also suggests how we can take even more advantage of these technologies to connect with people who have similar interests.